Industry News | February 8, 2011

Wienerschnitzel Gearing Up to Celebrate the Big 5-0

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This year marks the 50th anniversary for Wienerschnitzel, the world’s largest hot dog chain, and to commemorate the milestone, Wienerschnitzel is taking it old school and bringing back the “Der,” as in “Der fun since ’61.” This year the company will take a walk down memory lane and look back at Wienerschnitzel beginnings, when life was centered on family, a simple lifestyle, and good music. Kicking off its golden year with a 99-cent chili dog deal, the company plans to continue the year-long celebration by offering its loyal customers and fans a variety of exciting deals and new products, as well as large-scale cash and prize giveaways.

“We began as a single hot dog stand in 1961 and our success these past 50 years is due to our commitment to the simplicity of our brand and operating with a business philosophy centered on family culture,” says Dennis Tase, president and chief operating officer for Wienerschnitzel. “We plan to celebrate the great moments throughout Wienerschnitzel’s history and we would like our fans to play a part in the celebration by sharing their own Wienerschnitzel memories.”

Wienerschnitzel, with its roots deep in 1960s nostalgia, will be transporting customers back in time with packaging featuring the nostalgic “Der Wienerschnitzel” crest, historical black and white photos, and ’60s music. Wienerschnitzel milestones will also be shared through new television commercials and promotions. Not to mention Wienerschnitzel has an entire year’s worth of giveaways and surprises planned, including the availability of a limited-edition 50th Anniversary antenna topper.