Industry News | May 10, 2001

Wienerschnitzel Introduces Poppers

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Wienerschnitzel is spicing up its menu mix with the addition of Jalapeno Poppers Stuffed with Chili and Cheddar. Available in a three-pack for 99 cents or a six-pack for $1.69, the new menu item features zesty jalapenos, Wienerschnitzel's proprietary chili, and Kraft Old English cheddar cheese wrapped in a crunchy batter and deep-fried. "Convenient, hand-held products really satisfy the busy consumer's need for a quick and tasty snack while on the go," says Tom Amberger, director of marketing for Wienerschnitzel. "After a successful market test of the Jalapeno Poppers, we are launching the product chain-wide for a limited time. We hope it will eventually become a permanent addition to Wienerschnitzel's menu that already includes such snack items as our popular corn dogs and mini corn dogs." Based in Newport Beach, California, Wienerschnitzel has more than 300 stores in ten states.