Industry News | June 18, 2010

Wienerschnitzel Launches Cold Treat for Summer

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Wienerschnitzel has introduced the delicious new Chocolate Chip Cookie Dough Freezee just in time for summer. A combination of chocolate chip cookie dough bites and soft serve topped with Tastee-Freez’s signature chocolate cone dip, the Chocolate Chip Cookie Dough Freezee is now available at participating Wienerschnitzel locations until October 2.

“The Chocolate Chip Cookie Dough Freezee perfectly blends our creamy soft serve with an all-American favorite – cookie dough,” says Tim Mulks, general manager of Tastee-Freez. “Pair it with one of Wienerschnitzel’s signature hot dogs and you will have the ideal meal to enjoy this summer.”

The Chocolate Chip Cookie Dough Freezee is now available at participating Wienerschnitzel locations for $2.89 (prices may vary by location) and will be supported with television and radio spots as well as in-store point-of-purchase materials.