Industry News | April 14, 2010

Wienerschnitzel Now Open in McAllen, Texas

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Wienerschnitzel, the world’s largest hot dog chain, celebrated the grand opening of its first location in McAllen, Texas, with a ribbon cutting ceremony on Tuesday, April 13, 2010, at 10 a.m.

During the grand opening celebration, Wienerschnitzel handed out coupons to guests for a free chili dog and a soft serve cone, as a limited time offer. The new Wienerschnitzel restaurant is located at 3620 W. Expressway 83, Suite #150, at the intersection of Expressway 83 and Ware Road. The grand opening expanded Wienerschnitzel’s franchise locations in Texas to a total of 41 locations.

Officiating the ribbon cutting ceremony was franchise holder Pat Nolan and Dennis Tase, president of Galardi Group Inc., the parent company of Wienerschnitzel. A live, radio broadcast was held on-site throughout the day hosted by local stations KBSM-FM (Wild 104) and KVLY-FM (Mix 107.9). In addition, “der-licious” giveaways were offered to guests including Wienerschnitzel T-shirts and “The Delicious One” mascot antenna toppers.

“We’re very pleased to celebrate the grand opening in McAllen and bring to the community our der-licious Wienerschnitzel menu and fantastic, everyday value offers,” says Tom Amberger, vice president of marketing at Wienerschnitzel. “McAllen has given Wienerschnitzel such a warm welcome and we look forward to working with and giving back to this special community.”

The McAllen location features a drive through window, indoor and outdoor patio seating, and a 55-inch flat-screen television in the restaurant. Wienerschnitzel’s popular menu offers the world’s most famous hot dogs and toppings, including the company’s secret, proprietary chili, along with hamburgers, specialties, sides, kids menu choices, as well as the Tastee Freez menu.