Industry News | June 2, 2010

Wienerschnitzel Spices up Summer with New Options

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Wienerschnitzel is going “double chili” this summer with the launch of its new, juicy Double Chili Cheeseburger and Double Ultimate Chili Cheeseburger at participating locations nationwide. Starting June 1, Wienerschnitzel’s entire burger menu will feature its new, home-style seasoned beef patties.

“The Double Chili Cheeseburgers are the perfect additions to our menu, as they highlight what many people come to Wienerschnitzel for – chili and cheese,” says Tom Amberger, vice president of marketing at Wienerschnitzel. “Fans can heat up the summer by enjoying the craveable flavors in our juicy Double Chili Cheeseburgers.”

Wienerschnitzel’s signature chili recipe is the topping that is most craved by Wienerschnitzel fans and the new Double Chili Cheeseburgers maximize the chili cheese flavor in every bite.

The Double Chili Cheeseburger offers two patties and two slices of cheese topped with Wienerschnitzel’s signature chili for $2.29*. The Double Ultimate Chili Cheeseburger combines the flavors with extra toppings of tomato, pickle chips, mustard, and chopped onion for $ 2.59. *Prices may vary slightly by location.

The launch of Wienerschnitzel’s new Double Chili Cheeseburgers will be supported with television advertising, direct mail, social media, and in-store, point-of-purchase materials.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.