Industry News | January 15, 2000

Wienerschnitzel Unveils Internet Contest

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Looking for a last minute hot date this Valentine's Day? How about a sizzling good time with a 10-foot hot dog instead? Wienerschnitzel, the world's largest hot dog chain with the seriously creative marketing team, is now offering thousands of Internet users nationwide a chance to spend a red-hot Valentine's weekend, February 12-14, in Las Vegas, escorted by America's Most Wanted Hot Dog-The Delicious One.

To enter, simply follow your heart to www.wienernet.com and sign up to become eligible to win three nights in Las Vegas's luxurious Venetian resort and $1,500 spending money. The winning couple will be escorted in style by The Delicious One, Wienerschnitzel's softhearted icon, to their nearest airport by limousine and whisked off to the city that never sleeps.

"We strive to reach various audiences, like the "Generation Y" demographic, by creating a unique contest that utilizes our Web site," said Tom Amberger, director of marketing for Wienerschnitzel. "In this case, we used our Web site to play matchmaker as this one-of-a-kind contest will increase consumers' awareness of our hot dogs and chili."

Locally, Wienerschnitzel will promote the "Win a Valentine's Day Date with The Delicious One" contest by store displays and bag stuffers featuring Wienerschnitzel's February special, a Chili Lover's Combo for $3.79.

This new Valentine's Day Internet contest is one of many ways Wienerschnitzel plans to target "Generation Y", who are believed to typically use the Internet exclusively as their main source of information and communication.

Founded by John Galardi in 1961, with a single hot dog stand in Wilmington, Calif., Wienerschnitzel is one of the real pioneers of the quick service food industry.

Having successfully carved out a niche with hot dogs, Wienerschnitzel serves more than 84 million hot dogs annually and is famous for its delicious 39-year proprietary chili recipe including menu favorites such as Chili Dogs, Chili Cheese Dogs and Chili Cheese Fries. Based in Newport Beach, Wienerschnitzel has more than 300 stores in 10 states.