Industry News | February 26, 2013

Wienerschnitzel Wants Fans to Cash in on a Corn Dog

Wienerschnitzel, the world’s largest hot dog chain, is offering guests the chance to win big once again during its fourth annual “Cash in on a Corn Dog” sweepstakes by giving away $100,000 in cash prizes andmore than 1.2 millionfree corn dogs.

Beginning February 25, every corn dog stick will reveal either an instant winner or a code to redeem prizes online. Approximately one out of every four 99-cent corn dogs purchased will win a prize on the spot, ranging from the grand cash prize of $10,000 to a free corn dog.

“If we’ve learned anything from this sweepstakes over the past three years, it’s that our fans love cash and corn dogs,” says Tom Amberger, vice president of marketing for Wienerschnitzel. “We’re excited to bring back this popular game for the fourth year, offering guests many chances to win cash and free food, all while enjoying our fan-favorite corn dogs for only 99 cents each.” 

During the “Cash in on a Corn Dog” sweepstakes, when a corn dog is purchased, guests have a chance to win prizes including: $10,000, $1,000, $100, or $50 in cash and $10 or $5 “Wiener Cash” for in-store use.

Customers that receive a stick printed with a 10-digit code can enter online at www.CashInOnACornDog.com and register for the chance to win. All cash prizes and “Wiener Cash” will be fulfilled by mail.

Official rules for the sweepstakes are viewable online, including directions on how guests can request a free Corn Dog stick by sending a self-addressed, stamped envelope to the sweepstakes’ office.

The “Cash in on a Corn Dog” sweepstakes is available at participating locations only through May 31, 2013, or while supplies last in-store. Customers pay all applicable sales tax and may redeem prizes until June 30, 2013.

The “Cash in on a Corn Dog” sweepstakes will be supported with television and radio advertising; e-mail and online marketing; social media; and in-store, point-of-purchase materials.