KFC is taking the application process for its KFC Colonel’s Scholars program to the “Twitterverse” with a Web 2.0 spin. Through November 26, high school seniors can try to win a $20,000 Colonel’s Scholars scholarship by drafting a single tweet, 140 characters or less, including the hashtag #KFCScholar.
KFC is asking college hopefuls to tweet why they exemplify Colonel Sanders’ commitment to education and enriching their communities, and why they are deserving of a college scholarship. The scholarship winner, to be announced on December 1, will receive up to $5,000 per year for the next four years to pursue a bachelor’s degree at an accredited public university within his or her home state.
“Every year, the Kentucky Fried Chicken Foundation awards more than 75 scholarships to college hopefuls who are committed to both their education and enriching their communities,” says John Cywinski, chief marketing and food innovation officer for KFC. “This year, through one of the hottest emerging forms of media, we want to offer students a creative way to realize their dreams of obtaining a college education.”
From November 16 to November 26, scholarship hopefuls can follow KFC on Twitter (@KFC_Colonel) and submit their application, including #KFCScholar in the tweet.
Applicants do not have to include @KFC_Colonel in the message, but are required to include #KFCScholar, which can be included as part of the message; e.g., “I should be a #KFCScholar because…”
Tweets will be reviewed after November 26 to determine that applicants comply with proper eligibility requirements, and the winner will be announced on December 1.
KFC Colonel’s Scholars, now in its fifth year, is an annual program of the Kentucky Fried Chicken Foundation, an independent charity supported by KFC, its employees and franchisees, and KFC patrons. The KFC Colonel’s Scholars’ mission is to empower students to improve their lives with scholarship resources. The program has awarded more than $5 million in scholarships since its inception.