Industry News | August 29, 2012

Wingstop Forms Ad Co-Op with Campbell & Company Media

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To support its rapid expansion, Wingstop has formed an advertising cooperative in Oklahoma City and named Campbell & Company Advertising Agency as agency of record for the newly created co-op.
 
An Oklahoma City-based advertising agency, Campbell & Company Media will spearhead advertising efforts for Wingstop restaurants in Oklahoma City, including television, radio, online, social media campaigns, and community sponsorships.
 
“The Campbell & Company team is excited for the opportunity to create fresh, energetic campaigns for Oklahoma City,” says Robyn Healy Campbell, president of Campbell & Company. “We look forward to continued strong growth in this developing Wingstop market.”
 
The popular wing chain, with more than 515 locations open, has advertising co-ops in place in 13 markets, including Dallas-Fort Worth; San Antonio; Southern California; Houston; South Florida; Chicago; the Bay Area; Oklahoma City; Austin, Texas; and Sacramento, California.
 
“Campbell & Company Media is a great partner, and we are thrilled to join forces with them,” says Clint Latham, who owns the Wingstop in Norman and serves as president of the Oklahoma City co-op. “With dedicated Wingstop operators and crew members, coupled with a strong ad agency like Campbell & Company, we are ready to bring more great wings to the community.”
 
With a sole focus on cooked-to-order chicken, the Wingstop menu features traditional and boneless wings, strips, and Glider sandwiches all sauced and tossed in 10 original flavors, and it offers side dishes like fresh-cut, seasoned fries.