Based on the success of its stores in Mexico City, Mexico, Wingstop today announced the company will add 120 restaurants across Mexico over the next seven years, thanks to a master franchise agreement with WIS Master S.A. de C.V.

Franchise owners Antonio Ortiz Dominguez, Jose Francisco Cantu Quintero, and Jose Luis Serrato Villegas opened 10 Wingstop locations in Mexico City over the last two years as part of an original multi-unit franchise agreement. Now, with the master license, the group plans to expand Wingstop throughout the country through their own development and sub-franchises.

“We have found the perfect franchise partners in WIS Master,” says Dave Vernon, vice president of franchise sales for Wingstop. “They've proven to be one of the strongest operating groups in the Wingstop system and have opened 10 successful stores in just two years. With this master agreement, we expect to open an additional 14 to 17 locations in 2012.”

WIS Master is currently seeking qualified franchise candidates throughout Mexico who are interested in expanding with Wingstop.

“Now that Wingstop has established its international presence, we look forward to entering new countries in the near future,” Vernon says. “We are specifically targeting the Middle East, Latin America, and Central America.”

Denise Lee Yohn: QSR's Marketing Guru, Growth, News, Wingstop