Industry News | March 11, 2014

Wingstop Gets Saucy with Chili Lime

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Wingstop unveiled its latest wing flavor—combining fiery chilies with a burst of lime, the brand put out Chili Lime wings.

The latest flavor, sauced, tossed, and made to order on classic or boneless wings, is available for a limited time at more than 600 Wingstop restaurants nationwide, and president and CEO Charlie Morrison says he expects it to quickly become a favorite.

“This is a whole new way to experience Chili Lime,” Morrison says. “Our fans have come to expect one-of-a-kind flavors from Wingstop and our creative team of Wing Experts continues to deliver.”

The arrival of Chili Lime comes just months after Mango Habanero wings were introduced in restaurants nationwide. The flavor became an instant favorite of Wingstop fans during the limited time it was available, and Morrison says he expects Chili Lime to be even more popular.

“Chili Lime scored even higher than Mango Habanero during taste tests, which has us ready for another cult flavor following across our chain,” Morrison says. “This flavor is designed for those who crave bold and exciting new flavors, and that perfectly describes Chili Lime. But they won’t be around forever so guests need to get them before they’re gone.”

Wingstop is encouraging fans to share the Chili Lime love on social media through the use of the #ChiliLime hashtag.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.