Industry News | October 19, 2010

Wingstop Kicks Off Gameday Meal

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Just as the football season is heating up, Wingstop has announced its first-ever system-wide promotion, Boneless Blitz Bundles. Designed to feed large groups for less, the Boneless Blitz Bundles are available beginning today in 463 Wingstop locations nationwide.

This is the first-ever national promotion for the concept, and will be supported with national television advertising, a national and local e-mail campaign, and in-store promotions.

“In just over a year since we introduced boneless wings, they have quickly become a fan favorite,” says Andy Howard, chief marketing officer for Wingstop. “Approximately 20 percent of sales come from boneless wings, and football season seemed to be the right time to introduce bundles.”

Boneless Blitz Bundles are available in 25-piece bundles, served with large, fresh-cut seasoned fries; an order of veggie sticks; three wing flavors; three dips; and three fresh yeast rolls. Forty-piece bundles are served with large, fresh-cut seasoned fries; a large side; two orders of veggie sticks; four wing flavors; four dips; and six fresh yeast rolls.

“This is the first time we’ve launched a national promotion to this scale,” Howard sats. “Our franchise network is very supportive of the program, and it’s a great value for guests that are trying to stretch their dollar.”

The Boneless Blitz Bundles are available in all Wingstop locations nationwide now through the Super Bowl, Feb. 6, 2011. The 25-piece bundle is available for $19.99 and the 40-piece bundle is $29.99, though prices may vary by location.