Industry News | March 16, 2011
“Win/Win/Win” Beverage Deal for Popeyes
Popeyes has reached a multi-year agreement with Dr Pepper Snapple Group (DPS) that will bring Dr Pepper and Hawaiian Punch to more than 1,300 U.S. locations.
Dr Pepper, which is currently on the fountain at just over half of Popeyes’ locations, will add close to 700 new availabilities. In addition, Hawaiian Punch will be available for the first time nationally at Popeyes.
Dave Rollins, senior vice president of fountain foodservice sales for DPS, says the agreement is a win for both companies and Popeyes consumers.
“Popeyes has made its mark on the restaurant industry by serving a consumer that craves bold and adventurous flavor, and at DPS, our business is defined by great flavor brands,” Rollins says.
“We’re thrilled to have the opportunity to complement the great Bonafide chicken and those other delicious Louisiana favorites with Dr Pepper and Hawaiian Punch nationwide and look forward to working with Popeyes to win over even more guests,” he says.
"Popeyes has been working for quite some time on a common beverage strategy, and the selection of Dr Pepper is a win/win/win for everyone—a win for our brand, a win for our franchisees, and most importantly, a win for our guests," says Cheryl Bachelder, president and chief executive officer of Popeyes and AFC Enterprises. "We now have a unified strategy for fountain beverages that we expect will provide great beverage brands to our guests and strong results to the operators of our restaurants nationwide."
Food & Beverage
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