Industry News | June 18, 2013
YCD Multimedia Announces RAMP
YCD Multimedia, a leading global provider of smart digital media solutions, announced the release of YCD|RAMP 5 – the next generation of the company’s proprietary Retail Advertising and Merchandising Platform (RAMP). This new version combines robust campaign management capabilities with HTML5 support.
YCD|RAMP 5 brings RAMP's flexibility, scalability, and ease of use to the next level with the introduction of HTML5 templates and a brand new "run anywhere" RAMP HTML5 Player. HTML5 templates open up a world of dynamic and flexible content creation options. With the RAMP HTML5 Player, campaigns and menu boards can now be displayed on most devices and browsers supporting HTML5. Together, the two help businesses harness the growing popularity and powerful capabilities of HTML5 to create engaging experiences faster and easier, more cost-effectively, and – as a result – more frequently.
Product updates, new campaigns, and advertisements can be quickly and easily managed using RAMP's intuitive interface, capable of differentiating price and promotion by location and time. These can then be sent to one, some, or all locations using presets to ensure that each location receives and deploys relevant updates on time. Individual store managers or local regional managers can manage corporate-authorized campaign slots and make real-time updates based on local criteria such as weather, events/promotions, or inventory levels.
YCD|RAMP 5 maintains all existing functionality that was developed specifically for marketing workflows; it allows retailers to create, manage, and deliver branded marketing campaigns and product promotions across their entire retail chain. Marketing teams can easily deploy branded templates that can be used with in-store multimedia content and display arrangements that work to attract, assist, inform, and promote. Configuration types can include menu boards, point-of-sale impulse, and brand loyalty displays.
“YCD|RAMP 5 meets the market's requirement for more scalable and open solutions," says Noam Levavi, YCD's CEO. “The new version is optimized to further enhance RAMP as a marketing tool to meet the specific business objectives of retailers. I see this as a way to help corporate marketers improve business processes, as well as to establish a tool set that will improve the management of marketing campaigns, making them more targeted, more efficient and more effective, in a way that creates measurable results for the bottom-line.”
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