Industry News | June 18, 2012

YCD Multimedia Partners with Elo Touch on Digital Signage

YCD Multimedia, a global provider of digital media solutions to the retail business world, has teamed up with Elo Touch Solutions, a commercial touchscreen producer, to provide advanced interactive digital signage solutions. The solutions will be based on YCD's digital media software products and Elo Touch Solutions' family of Interactive Digital Signage (IDS) displays.

The joint offering meets the increasing demand for interactive displays, which enable retailers to involve and engage their consumers in active dialogue, while creating a better shopping experiences.

In-store vary widely and include a range of interactive technologies and content, including information on products and services, entertainment, and ordering information. Effective use of interactive displays not only attracts and engages the customer, but provides a cost-conscious tool for retailers to create a unique brand experience with the ease-of-use of digital marketing for updates to ad campaigns, product promotions, and pricing.

"Both companies come to the table with completely unique talents and insights," says Stephen Aguirre, director of strategic marketing for Elo Touch Solutions. "This announcement is big news for customers of both companies, as it means that we will meet a critical need in the retail industry, enhancing our customers' competitive edge."