Industry News | October 18, 2011
Yogurtland Goes Pink For Breast Cancer Awareness
Yogurtland has announced a partnership with the Avon Foundation for Women, the largest global corporate-affiliated philanthropic organization dedicated to women's causes, to support breast cancer awareness. The frozen yogurt brand known for its premium quality offerings and personalized choices will support the partnership with a limited time frozen yogurt flavor, special toppings, and collectable spoons.
Symbolizing the nationally recognized color of breast cancer awareness, all participating Yogurtland locations will offer an exclusive pink flavor in addition to the 16 original sweet and tart flavors throughout the month of October. Yogurtland locations will also offer complimentary limited edition pink sprinkles and feature their biodegradable pink collectable spoons.
At each participating Yogurtland location, there will be information leading guests to the Avon Foundation’s online Breast Health Resource Guide to continue to educate the public about breast health and cancer risk. Additionally, as part of the partnership, Yogurtland will make a donation to the Avon Breast Cancer Crusade to support research to find a cure and prevent breast cancer and advance access to care, regardless of a person’s ability to pay.
“Yogurtland is honored to partner with the Avon Foundation for Women to support the Breast Cancer Awareness cause and is looking forward to building this relationship in the coming years,” say Alexis Eldridge, Yogurtland vice president of marketing. “Yogurtland’s core philosophy centers on empowerment with its ‘you rule’ motto and is happy to ‘raise a spoon’ to the Avon Breast Cancer Crusade to help them further improve and save women’s lives as it has since it was founded in 1955.”
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