Industry News | January 28, 2013

Yogurtland Offers Sweet Deal for National Frozen Yogurt Day

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Yogurtland will give a special treat for more than a million of their closest fans on Monday, February 4, when the popular frozen yogurt concept will celebrate its second annual National Frozen Yogurt Day. From 4 to 7 p.m. on February 4, Yogurtland stores across the country will serve free yogurt and toppings to their loyal guests.

“National Frozen Yogurt Day allows us to thank our fans, and once again we look forward to serving them delicious yogurt with a wide range of toppings. This year we are proud to partner with Hershey’s to make National Frozen Yogurt Day a very sweet reward for our fans,” says Charlotte Lucich, director of marketing at Yogurtland.
 
Last year on National Frozen Yogurt Day, Yogurtland served more than 1.2 million free cups of yogurt.
 
On National Frozen Yogurt Day, Yogurtland guests will receive a commemorative cup and collectable biodegradable spoon. Guests are invited to create their own unique cup of yogurt from 16 frozen yogurt flavors and a wide array of toppings including Hershey’s, Reese’s Peanut Butter Cups, chocolate chips, and more.
 
Guests are also invited to pass along the generosity. Through Yogurtland Cares, the company’s initiative to empower youth, Yogurtland is also supporting First Book, a national education non-profit. First Book provides new, high quality books and resources to kids in need.
 
Yogurtland Cares will match donations in an effort to raise $20,000 to provide more than 8,000 new books to kids across the country. From February 1 to February 10, Yogurtland will match donations.
 
The California Milk Advisory Board also sponsors Yogurtland’s National Frozen Yogurt Day celebration.