Industry News | June 21, 2012

Yogurtland Prepares First Manhattan Store

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California-based, self-serve frozen yogurt chain Yogurtland will unveil its first store in the state of New York late-July/early-August at 1275 1st Ave. in Manhattan.

Taking the city by storm, a total of 88 locations are planned for the greater New York City metropolitan area over the next five years. Other locations slated to open include one this summer in upstate New York in Ithaca, one on Long Island, and one in the Chelsea district.

California native Peter Nguyen will introduce the concept to the Big Apple, relying on Yogurtland’s sleek and colorful retail locations, self-serve business model, and proprietary frozen yogurt recipes shock full of calcium, vitamins, probiotics and live active cultures to stand out in the competitive marketplace.

“We are so excited to bring Yogurtland to Manhattan residents,” says Nguyen, 37, franchise owner of the Manhattan location. “I currently own a Yogurtland location in San Diego and have seen firsthand the concept steadily gaining popularity throughout the West Coast and in other major markets across the country.

“It’s about time New Yorkers get a chance to taste our delicious frozen yogurt and unique flavors. I’m confident the community here will fall in love with the brand and the ability to build their own creation with whatever flavors and toppings they want. All our yogurts are probiotic, and 90 percent are non-fat; we also have a selection of no sugar added flavors, so I know it will fit in well with the active lifestyle of the people in the area.”

After earning a bachelor’s degree and a master’s degree from Cornell University in New York, Nguyen went on to earn a master’s in business administration from the University of San Diego. He spent the last 12 years in the telecom industry in product management and marketing while dabbling in real estate development and restaurant ownership.

He purchased his first Yogurtland store in San Diego in June 2009. He now hopes to enter the New York market and open one or two additional locations per year over the next three years.

“Despite the lackluster economic climate over the past several years, Yogurtland has grown tremendously, gaining a strong presence on the West Coast,” says Larry Sidoti, vice president of development for Yogurtland. “As we’ve expanded across the country, we’ve found that people love our innovative flavors and the self-serve experience. We feel there’s a real need for high-quality frozen yogurt in the New England area and expect to see similar success on the opposite coast.”