Industry News | September 27, 2013

Yogurtland Reaches 250-Store Milestone with New CA Unit

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Yogurtland, an expanding self-serve frozen yogurt brand, announced the opening of its 250th location. The new store, in Encinitas, California, marks a significant milestone for the brand that has more than doubled its total locations over the past two years.

In recognition if its growth, Yogurtland was recently named to the prestigious Inc. 5000 list of fastest growing private companies in the U.S., and is the only frozen yogurt brand on the list. Earlier this year, Yogurtland expanded into New York and Boston, as well as opened eight locations throughout Australia.

“Our growth is driven by a combination of a great product made with passion and high-quality ingredients, exemplary customer experience, and a solid business model with a long-term commitment to the market, our fans, and our franchisees,” says Larry Sidoti, vice president of development at Yogurtland.

As the frontrunner in the recent frozen yogurt industry surge, Yogurtland is one of the nation’s first and largest self-serve frozen yogurt brands. The company has helped transform the industry by reshaping a popular trend into a growing business by redefining dessert and delivering the ultimate culinary experience.

At Yogurtland’s self-serve frozen yogurt shops, guests are greeted by a bright, contemporary décor and wall of sweet and tart yogurt flavors and a premium-topping bar filled with healthful and indulgent options. Paying by the ounce, guests can choose among 16 yogurt flavors to create their own delicious frozen treat and top it off their way.

Yogurtland has more than 80 different and customized flavors offered at its frozen yogurt shops. Whether traditional or exotic, each flavor uses real ingredients sourced from their origins for an authentic taste.

Yogurtland has locations in the U.S., Australia, Guam, Mexico, and Venezuela with more than 100 additional locations scheduled to open over the next six months. The company is aggressively seeking franchise partners for its continued expansion in the U.S. and internationally.