Industry News | March 7, 2013

Yogurtland Recruits DGWB as New Agency of Record

DGWB Advertising and Communications, Orange County, California’s largest independent ad agency, announces a new partnership with Yogurtland Franchising, becoming its national advertising agency of record.

Yogurtland, an Irvine, California–based frozen yogurt company, has more than 190 locations across the U.S., Guam, Mexico, Venezuela, and Australia.

DGWB will handle Yogurtland’s marketing communications, including brand strategy, in-store merchandising, and video and digital marketing.

DGWB’s first integrated campaign, “Flavor Quest,” takes customers on a three-month journey around the world via the introduction of 10 new authentic global flavors.

An exciting feature of the campaign is the DGWB-designed Yogurtland App, which enables customers to work toward earning complimentary yogurt, while tasting the global flavors Yogurtland’s flavorologist has created.

The app includes a DGWB-made video about the flavorologist’s travels and is available for free at both the Apple App Store and Google Play.

“In DGWB, Yogurtland has a partner with extensive restaurant and franchise marketing experience and in-house capabilities that will help introduce new flavors and experiences to our customers,” says Yogurtland director of marketing Charlotte Lucich.

“Yogurtland’s flavorologist scours the globe for real, honest ingredients, striving to find only the most authentic global flavors,” she adds. “By creating the ‘Flavor Quest’ and its mobile app, accompanying video, and in-store materials, DGWB has begun our relationship by developing a truly interactive way to bring those incredible flavors of the world to life.”

Mandi Dossin, DGWB partner and general manager, says, “To kick off this partnership, DGWB used its experience in this segment and its vast in-house resources to design a mobile app that will truly provide Yogurtland customers with a unique in-store experience.

“Yogurtland strives to create flavors that taste just like the real thing and bring them straight to your cup, and DGWB is proud to help it through its new ‘Flavor Quest’ journey and beyond,” Dossin adds.