Industry News | October 1, 2013

Yogurtland Swirls Loyalty Program into Mobile App

Yogurtland introduces its new Real Rewards program to the brand’s popular, easy-to-use mobile app, giving fans the chance to make their day better by earning free yogurt.

 

“Our fans are socially connected, on-the-go smartphone users and our new rewards program gives them a fun and convenient way to earn free sweet rewards. With three tiers of rewards, this program can satisfy every Yogurtland fan,” says Charlotte Lucich, director of marketing at Yogurtland.

 

The Yogurtland Real Rewards program rewards fans with one point for every ounce purchased. Fans begin earning free yogurt just for registering and then earn their next reward after only a handful of visits. To join the loyalty program, simply download the Yogurtland mobile app or ask for a Real Rewards card and register.

 

The new program offers three tiers of rewards with new tastier earning opportunities at each tier. Plus, the new program also includes a mobile payment feature that works like a reloadable gift card and allows fans to pay for their custom-made treat using their smartphone.

 

The Yogurtland Real Rewards program is the newest enhancement to the mobile app that was introduced earlier this year and quickly became a fan favorite. One of the most popular features on the app, the Flavor Finder, has three real-time ways for fans to find their favorite flavor at the Yogurtland nearest them. First by searching the flavor name, second by using a location to search flavors nearby, and the third way is to the find the location of the nearest Yogurtland and see what flavors are currently being served.

 

Consumers can find the app by searching Yogurtland in their mobile app store.