Industry News | December 29, 2004

Yum! Brands Teams Up With Bally Total Fitness

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Bally Total Fitness (Taco Bell, Pizza Hut, KFC, Long John Silver's and A&W Restaurants announced today a holiday gift that will help Americans jumpstart their 2005 New Year's resolution to get in shape.

Starting on January 1, customers that visit any one of the five restaurant chains can obtain a free, four-week membership from Bally Total Fitness by simply presenting a proof-of-purchase receipt (for any amount) at one of Bally’s more than 400 nationwide facilities. The offer is valid through January 31, 2005.

The membership is valued at $50.00 and the offer is limited to one per person. Passes must be activated by February 7, 2005 and receipts must be dated from January 1, 2005 to January 31, 2005.

“We're proud to team with five world-class restaurants and provide the ultimate fitness experience for their customers,” says Rob Wildman , Ph.D. RD, Bally Total Fitness. “Our mission is to motivate and enable as many people as possible to become more physically fit. We know we can help individuals succeed by identifying their personal fitness goals, providing motivational instructors and a variety of programming to suit every need at our state-of-the-art facilities.”

“As the new year approaches, many people start thinking about getting in shape,” says Dr. Marilyn Schorin, Chief Nutrition and Regulatory Officer for Yum! Brands, Inc. “What better way to help them achieve their New Year's fitness resolution than to offer a free, four-week membership at the nation's leading fitness company,” says Schorin.