The initial Zagat Facebook Business Application will be available to all Zagat-rated restaurants and nightlife businesses (bars, clubs and lounges) in markets that Zagat currently surveys. Consumers will be able to access the ratings and reviews of these businesses, thereby providing trusted information for those making decisions for a night out on the town. Users can also go to any businesses Facebook Page and support it as a fan, enabling them to share information about that business with their friends and act as a trusted personal referral.
"This platform is a logical next step in expanding our digital portfolio," says Nina Zagat, Co-founder of Zagat Survey. "The Zagat Survey Facebook application is yet another avenue we offer our customers to access our ratings and reviews via the platforms and devices that best suit their needs."
Zagat Survey's other digital products include its website ZAGAT.com, a mobile website for web-enabled cell phones called ZAGAT.mobi and a downloadable software for smartphones called ZAGAT TO GO.
Facebook is a social utility website that offers an efficient way for people to stay connected with their friends and the people around them. Facebook users communicate and share information through the social graph, a network of connections and relationships that exist in the world between people. With 52 million active users per month, Facebook is the sixth-most trafficked website in the U.S.
Zagat Survey's application was built on Facebook Platform, a development platform that enables companies and engineers to integrate with Facebook and gain access to millions of users. Platform was recently expanded to Facebook Pages, allowing businesses and organizations on Facebook to add applications onto their pages and enable users to interact with them.
Facebook users can interact directly with a business through the Facebook Page by adding reviews, writing on that business' Wall, uploading photos and in any other ways that a business may want to enable. Once a fan of a business on Facebook, users can share information about that business with their friends and act as a trusted referral.
More than 50 percent of Facebook users return to the site each day, providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people's lives.
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