Industry News | July 22, 2014

Zaxby’s Brings Back Fan-Favorite Fried Pickles

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At the request of the its fans, Zaxby’s brought back Fried Pickles as a limited-time offer menu item and is featuring its Grilled Chicken Sandwich Meal to complement the summer grilling season. A Southeast favorite for chicken fingers and wings, Zaxby’s encourages fanatics to take advantage of its summer promotional offerings available in all Zaxby’s location.

“My colleagues and I don’t just work at Zaxby’s, we are also fanatics for the food,” says Zach McLeroy, CEO and cofounder of Zaxby’s. “Like our loyal fans, we have been anxiously awaiting summer as it means pickle season is finally here and we all have a delicious solution when we are ready to give our grills a break. We are thrilled to be provide our guests with exactly what they want.”

For more than a year, fans have taken to social media—including offers for over-the-top gestures like shaving their heads—to beg Zaxby’s to bring back fried pickles. Through tongue-in-cheek messaging that ties into brand’s recent ad campaign, the restaurant chain granted fans’ requests and rolled out the consistently popular menu item, lightly breaded pickles served with Ranch dressing. As explained by fictional spokesperson Farmer Fred Gunderson in the ads, Zaxby’s offers fried pickles for a limited time because the equally fictitious pickle-growing season is short. Farmer Fred provides insight into the world of pickle farming and offers wise words through pickle proverbs.

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.