Industry News | March 14, 2013
Zaxby's, Coca-Cola Partnership Stays Strong
Zaxby’s, a Southeastern favorite for chicken fingers and wings, announced it renewed a multiyear beverage agreement with The Coca-Cola Company.
The two Georgia-based companies continue their longstanding partnership together through an extension of a previously renewed agreement in 2006.
The restaurant makes the beverage provider its primary soft drink supplier and will continue to offer its products at its more than 570 locations across 13 states.
“As one of the world’s most-recognizable beverage brands, our partnership with Coca-Cola is an important part of our company’s growth,” says Zach McLeroy, CEO and cofounder of Zaxby’s. “We are two Southern classics continuing forward in business to meet our guest’s expectations. Coca-Cola remains a part of the ongoing and future success of our company and our franchisees.”
As part of its beverage lineup, Zaxby’s offers its guests a variety of Coca-Cola fountain drinks, including Coke and Diet Coke, as well as Dasani bottled water. The restaurant also offers eight Meal Dealz on its menu that each include a 22-ounce beverage.
“We are excited to renew this valued relationship with Zaxby’s,” says Kathleen Ciaramello, vice president, East zone, of Coca-Cola Refreshments. “Our two brands are a great fit, and we are pleased that Zaxby’s guests will continue to enjoy Coca-Cola products with their favorite Zaxby’s entrée.”
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