Industry News | April 8, 2013
Zaxby's Debuts New Banana Pudding Milkshake for LTO
What’s better than eating banana pudding? Drinking it! Capturing the essence of a Southern classic, guests can indulge in the taste of the real thing in Zaxby’s new Banana Pudding Milkshake.
It’s just the treat to complement Zaxby’s House Zalad, one of its most popular menu items since Zalads were introduced.
To tout the menu items, Zaxby’s enlisted entertainers Wayne Brady and Leigh-Allyn Baker to appear in four TV commercials that begin airing today.
“We are continuously developing new milkshake flavors that are interesting and crave-worthy, and reflect our brand,” says Zach McLeroy, CEO and cofounder of Zaxby’s. “This shake captures the tradition of the South and keeps us connected to our roots. And who doesn’t love banana pudding?”
The banana pudding flavored milkshake is hand-blended and topped with real whipped cream and sweet vanilla wafer pieces.
The Banana Pudding Milkshake is the fifth limited-time-only milkshake to be offered since Zaxby’s debuted its milkshake lineup in 2010. The shake offers a new option for guests looking for something sweet to sip after their meal or as a delightful anytime snack.
Guests in search of a salad that is big in size and taste will enjoy Zaxby’s House Zalad. The salad combines mixed greens, red cabbage, carrots, cucumbers, roma tomatoes, cheddar and jack cheeses, fried onions, a choice of Chicken Fingerz or grilled chicken and is served with Texas Toast and one of Zaxby’s nine signature dressings.
As part of the chain’s entertaining “Indescribably Good” advertising campaign, Zaxby’s will feature the talent of Brady, known for his recurring role on the improvisational comedy show “Whose Line Is It Anyway?” and Baker, currently starring in the Disney Channel sitcom “Good Luck Charlie.” The commercials will air in 48 markets throughout the chain’s 13-state operating area. Keeping with tradition, Zaxby’s more than 580,000 Facebook fans received an exclusive look at the spots prior to TV broadcast.
Food & Beverage