Industry News | February 20, 2014
Zaxby's Ranks Most Craveable Fast Casual
For a second consecutive year, Zaxby’s has ranked as America’s “Most Craveable Fast Casual” by Technomic, a market research firm specializing in the restaurant industry. The 2014 Consumer’s Choice Awards for Chain Restaurants are based on responses to Technomic’s Consumer Brand Metrics Program that tracks the performance of 120 restaurants nationally.
“We are continuously looking for new experiences and flavors to provide our guests, but it’s also exciting for us to know that some of our very first menu items are still fan favorites to this day,” says Zach McLeroy, CEO and cofounder of Zaxby’s. “We’re delighted to know our guests have ranked us most craveable for a second year, and will endlessly strive to provide them with exceptional flavors they can’t get anywhere else.”
The Technomic survey asks consumers to rate restaurants on more than 60 attributes, categorizing every aspect of a guest’s experience, from satisfaction to loyalty, into five “Pillars of Excellence.” The 2014 rankings are based on consumer responses from the fourth quarter of 2012 through the third quarter of 2013. Based on those responses, Zaxby’s guests attribute its craveability to its signature chicken and variety of dipping sauces, including its popular Zax Sauce.
Zaxby’s most popular items are its hand-breaded Chicken Fingerz and Traditional or Boneless Wings, smothered in a choice of nine sauces with names like Wimpy, Tongue Torch, Nuclear, and Insane. Zaxby’s menu also offers innovative Zappetizers, prepared-at-order Zalads, and recently introduced a new line of milkshakes including the popular Birthday Cake and Banana Pudding Milkshakes and the new Chocolate Cookie Milkshake.
Zaxby’s currently operates more than 600 locations in 15 states: Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Texas, Utah, and Virginia.
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