Industry News | December 2, 2013
Zaxby's Teams Up with Make-A-Wish for Third Year
In its third-year alliance with Make-A-Wish, Zaxby’s is increasing its commitment to the organization with a $400,000 donation to help grant the wishes of more than 50 children with life-threatening medical conditions. To date, the chain has donated more than $1 million to Make-A-Wish to help make more than 100 children’s wishes come true.
“The courage and strength these children have every day is extraordinary,” says Zach McLeroy, CEO and cofounder of Zaxby’s. “We are pleased to continue making a lasting impact on their lives and the lives of the families and communities they touch.”
The sponsorship is part of Zaxby’s ongoing effort, Zaxby’s Kidz Care, which encourages kids to be caring, kind, and involved in their communities, and is housed on the company’s website.
Throughout the alliance, Zaxby’s will feature a few of the wishes it has granted on its website. Visitors can view a video series, filmed by Zaxby’s, that captures each child’s personal experiences and emotions during the granting of their wish. The wish kids whose wishes will be highlighted include three-year-old Cooper, who underwent a small bowel transplant and wished to have a puppy; four-year-old Makenzie, who has leukemia and wished to drive a racecar; and eight-year-old Mercedes, who has a neurological disorder and wished for an adaptive bicycle.
For a second year, Zaxby’s Kidz Meals will include a postcard inspiring children to color, write a positive note, and share it with Zaxby’s and Make-A-Wish. Throughout each week of the program, one postcard will be featured as a Kidz Care Wish of the Week on Zaxby’s Facebook page.
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems