Industry News | March 22, 2013
Zinga! Frozen Yogurt Celebrates National Nutrition Month
Sticking to a diet doesn’t mean you have to give up a sweet frozen treat. In fact, Zinga! Frozen Yogurt is helping celebrate National Nutrition Month in March by reminding consumers and potential franchisees alike that its basic self-serve offerings promote weight loss, as reported in a Harvard study.
Here’s how a typical Zinga! Frozen Yogurt creation aided in weight loss, according to the 2011 Harvard study:
- Yogurt base: The “unusual weight loss” associated with yogurt led Harvard researchers to theorize that fat-free and low-calorie frozen yogurt aids in digestion, since bacteria in the digestive tract was a weight-loss influencer.
- Nuts: High-fat nuts actually helped people avoid weight gain, according to the study.
- Fruit Topping: The study indicates fruit as a factor in weight loss.
“The Multi-Unit Franchising Conference March 27–29 in Las Vegas is the perfect place to tell potential franchisees about our healthful concept,” says Zinga! president John Fitchett. “Our conversations with potential franchisees start with a concept that is creative and growing, and include the advantage of offering consumers a healthy frozen yogurt treat that can also be advantageous to those seeking to maintain or lose weight.
“Zinga! Frozen Yogurt meets consumers’ desires for healthful alternative treats,” he continues, adding that all of Zinga’s frozen yogurt flavors meet the National Yogurt Association’s criteria for Live and Active Culture yogurt.
Fitchett says Zinga Franchise Group has 285 stores in development in 12 states and recently celebrated its 17th store opening.
He projects 20 more stores to open in 2013, and single and multiunit territories are available.
National Nutrition Month is a nutrition education and information campaign observed annually in March by the Academy of Nutrition and Dietetics. The campaign focuses attention on the importance of making informed food choices and developing sound eating and physical activity habits.
This year is the 40th anniversary of National Nutrition Month.
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