Zoyo Neighborhood Yogurt, an Arizona-based self-serve frozen yogurt franchise, has announced the launch of the brand in Virginia. Local franchisees Isaura Ramirez and her husband, Armando Velasquez, will open the first location this Saturday, March 1 in Suffolk. The first Zoyo – a 1,400 square-foot-store – will provide a gathering place where members of the local community can socialize and enjoy the brand’s signature frozen yogurt flavors and toppings.
“We believe that Zoyo Neighborhood Yogurt is the perfect gathering spot for this community,” Ramirez says. “Zoyo’s values and ours are a perfect match. Not only is the yogurt healthy, but the brand believes in supporting the community, like we do.”
In 2013, Zoyo achieved system-wide positive comp growth. In addition to the Suffolk store coming soon, the brand currently has 10 locations throughout the metro-Phoenix area as well as a store in Indiana, with additional openings planned in Texas, Georgia, and Michigan in 2014. Zoyo is also actively pursuing franchisees to operate in markets throughout the rest of the U.S., including New York City and Boston.
“Zoyo delivers an experience unlike any other frozen yogurt shop,” says Aaron Klusman, founder of Zoyo Neighborhood Yogurt. “We serve the highest quality ingredients and toppings, and provide a relaxed atmosphere that encourages friends and families tomingle and unwind. In every market, our goal is to be an evening ritual for the community.”