Industry News | June 5, 2012
Cousins Subs Plans First Unit in Florida
Cousins Subs today announced it will be unwrapping a new store in Orlando, Florida, in 2012. Venezuelan native Jack Evola recently signed a franchise agreement with Cousins Subs, making the forthcoming store the first location in the state.
The Orlando Cousins Subs store will offer deli-style sandwiches with freshly sliced meats and vegetables, and will serve up fries and grilled sandwiches. The new location will also feature a refreshed Cousins Subs store aesthetic and menuboards.
“Cousins Subs has always been interested in expanding into the Florida area,” says Joe Ferguson, vice president of development. “The Orlando market demonstrates ample growth opportunities for our accessible franchise system and we are thrilled that Jack can help us kick start our momentum in the area.”
To spark franchise growth, Cousins Subs recently announced a new Founders Program to make business ownership more affordable. The program is available to any franchisee making an initial multi-unit investment. In turn, Cousins Subs will reinvest all franchise fees–$25,000 for the first store and $17,500 for each additional store–into local store marketing for the property.
Cousins Subs is actively pursing investors interested in building quality of life through self-employment and enterprise development. With significant marketing investments systemwide such as the Founders Program, Cousins Subs has reduced its franchisee capital requirement from $300,000 to $200,000 net worth. The company plans to open at least 15 new stores in 2012.
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