Industry News | September 18, 2012
Hungry Howie's Goes Pink for Nat'l Breast Cancer Foundation
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Madison Heights, Michigan-based Hungry Howie's Pizza & Subs will join the fight against breast cancer this October with its Love, Hope & Pizza campaign.
For every pizza purchased, Hungry Howie's will make a donation to the National Breast Cancer Foundation. Hungry Howie's has raised almost $500,000 for the foundation over the last three years. For its fourth year in the campaign, Hungry Howie's hopes to raise more than $250,000.
This year, Hungry Howie's Pizza--the originator of the Flavored Crust Pizza--has added a new tag line: "Hope comes in many flavors."
Throughout the month at all participating locations, all pizzas will be served in bright pink boxes emblazoned with breast cancer awareness ribbons, instead of the classic Hungry Howie's yellow boxes the brand usually features.
Customers can add a $1 donation to their Hungry Howie's order, which will go directly to the National Breast Cancer Foundation. Donors will receive a pink Love, Hope & Pizza wristband bracelet as a token of appreciation.
Hungry Howie's is continuing the social media campaign that accompanies Love, Hope & Pizza. Throughout October, Hungry Howie's will make a donation to the foundation for every new Facebook fan, for every breast cancer story fans share on the Hungry Howie's Facebook page, and for every tweet using the hashtag #lovehopepizza.
Hungry Howie's Facebook fans can also make a donation to the National Breast Cancer Foundation through the Facebook page, and the brand will be giving out free pizzas on social media on three days throughout October.
"The Love, Hope & Pizza campaign has become something we are known for in the restaurant and franchising industries, and we are so proud of what we have accomplished over the last several years," says Jeff Rinke, vice president of marketing. "It's not only something that our employees and franchise owners look forward to every year, but it's also an event our customers anticipate. So many Americans are affected by breast cancer, and we are happy to recognize National Breast Cancer Awareness Month with Love, Hope & Pizza."
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.
Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.
Be part of the cure. Together, we can conquer children’s cancer.
The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.
