Industry News | September 25, 2012

Church's Chicken Debuts Big Tex Tender Sandwich

Church’s Big Tex Tender Sandwich, a sandwich with a taste as big as Texas, is making its debut on the quick-serve chain’s menu at participating Church’s Chicken restaurants.

Church’s Big Tex Tender Sandwich starts with one of the brand’s most popular menu items: its Tender Strips.

Church’s Tender Strips are freshly prepared, hand-battered and breaded, 100 percent breast meat. Two chicken tenders are served on two buttery slices of Texas Toast and topped with fresh lettuce, pickles, and mayonnaise. 

The Big Tex Tender Sandwich is available at participating restaurants for only $2.49, and $3.99 with a small drink and fries. 

“Our customers are always looking for new options for lunch and dinner,” says Joel Bulger, SVP of marketing for Church’s. “The Big Tex Tender Sandwich satisfies anyone with a hunger for a big meal wrapped up in a sandwich. Our loyal customers love our Tender Strips and the convenience of hand-held products. Church’s new Big Tex sandwich delivers on both.”

The Big Tex Tender Sandwich is available now through November 25, 2012.