Industry News | October 2, 2012
Bojangles' Boasts New, Rich Blend of Coffee
Bojangles’ has introduced a new coffee called “BoJo.” Specifically blended for Bojangles’ with a rich blend of coffees, BoJo is made from 100 percent Arabica beans.
Bojangles’ new, freshly brewed coffee is a medium roast, premium blend that has a smooth taste for a great cup of coffee.
“Understanding how important a great cup of coffee is to our customers, we tested a variety of blends for several months before choosing the smooth yet flavorful BoJo,” says senior vice president of research and development Mike Bearss. “Bojangles’ is proud to offer the perfect complement to any item on our menu with BoJo. We want to be the coffee destination for new customers and our existing loyal fans who want a high-quality cup of coffee.”
Bojangles’ customers are invited to participate in an interactive online contest called “How Do You Take Your BoJo?”
Fans are encouraged to submit a photo and caption of the places they go with their BoJo cup—waiting for the elevator, running late to a meeting, or even sitting in a carpool line at their child’s school.
Submissions in the photo contest will be accepted until Sunday, November 4, with the participants’ list being narrowed down to five finalists on Monday, November 5.
Public voting will take place from November 5–November 8.
On Friday, November 9, the winners will be announced. First place will receive a Bojangles’ promotional gift card for $300, second place for $200, and $100 each for third through fifth place winners.
Food & Beverage
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