Industry News | October 3, 2012

DQ Offers Blizzard Treats Names for Weather Channel

Dairy Queen's Candy Cane Chill Blizzard treat
Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

With the announcement from the Weather Channel that blizzards this winter will be named, most with a Greek/Roman theme, the Dairy Queen system is offering the names of its signature Blizzard Treats, at no charge.

Now, in addition to Caesar (a name more closely associated with salads), blizzards could be named Candy Cane Chill, Chocolate Xtreme, or Hawaiian.
 
“Obviously a blizzard is a serious weather situation. But we thought since the Weather Channel is naming blizzards, we would lend them our Blizzard Treat names should they need them,” says Barry Westrum, executive vice president of marketing for American Dairy Queen Corporation (ADQ).  “Because our signature Blizzard Treats are world famous, we feel it’s our civic duty to make this offer to the Weather Channel.”
 
While weather blizzards have been around since the beginning of time, the Dairy Queen system began blending simple combinations of cookies, candies, nuts, fruits, and DQ soft serve in 1985 to create its signature Blizzard Treat. The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club at BlizzardFanClub.com in 2005 which today is 4.3 million members strong.