Industry News | October 3, 2012

Cups Frozen Yogurt Opens First New York Location in Yonkers

Cups Frozen Yogurt – That’s Hot, the beach-themed self-serve fro-yo concept, will open its first New York location at 7 p.m. on Wednesday, October 3, at 2080 Mall Walk, Cross Country Shopping Center, Yonkers, New York.

The Yonkers location will be Cups' tenth location.  Additional New York locations in Carle Place, Commack, and Huntington Station are scheduled to open before the end of this year.
 
During the grand opening week, each Yonkers customer will be given a “scratch off” which contains prizes such as wristbands, beach balls, water bottles, beach towels, and Cups coupons. One lucky person will receive free fro-yo for a year.
 
Since opening the first Cups in Clifton, New Jersey in 2010, Cups has taken the Tri-state area by storm, becoming the local hot spot for teenagers and adults alike who make their own fro-yo concoctions choosing from 24 yogurt flavors and over 50 different toppings and three sauces.
 
According to Cups co-founder Rick Barbrick, Cups is much more than great frozen yogurt; Cups was designed around the experience.
 
 “It’s more of a club-like experience. We pump out club dance music at volumes that create a highly energetic vibe, a lounge-type design with couches, ottomans, and eclectic murals; and Cast Members with infectiously fun personalities. It’s the complete experience that gives us that edgy vibe versus an everyday yogurt bar or ice cream shop experience,” says Barbrick.