Industry News | October 3, 2012

Togo's Unveils Roast Beef Dip and Triple Dip

Togo’s, a “West Coast Original” since 1971, serving up big, made-to-order sandwiches stuffed with the freshest ingredients, unveiled two new sandwiches today to its lineup – the Roast Beef Dip and the Triple Dip. Raving fans can now be the first to try the new creations available at all participating 250 Togo’s locations.

Inspired by the classic French dip which is known to have originated in Los Angeles, Togo’s Roast Beef Dip features stacked roast beef and melted provolone cheese, topped with creamy horseradish mayonnaise toasted on classic white bread. The Togo’s Triple Dip, ideal for those with a larger-than-life appetite, offers more than half a pound of turkey, roast beef, and pastrami, melted provolone cheese, and creamy horseradish mayonnaise on any choice of bread. Both the Roast Beef Dip and the Triple Dip are served with a side of tasty au jus so that Togo’s guests can make the choice to dip or not to dip.
 
“We’re prepared to conquer taste buds like we never have before with our new toasted dip sandwiches,” says Renae Scott, vice president of branding and marketing at Togo’s Eateries Inc. “Togo’s Roast Beef Dip and the huge Triple Dip are sure to become fall favorites.” 
 
The new toasted dip sandwiches are offered in both regular six-inch and large nine-inch sizes. The Roast Beef Dip is $6.25 for a regular and $8.00 for a large. The Triple Dip, which features three times the amount of meat, is $9.00 for a regular and $12.00 for a large.
 
At Togo’s, there is a relentless commitment to using only the freshest, superior-quality ingredients and meats. California avocados are mashed daily, Artisan bread, abundant quantities of lean pastrami, roast beef, turkey, and other premium meats are part of Togo’s exceptional menu and set the brand apart from other sandwich shops.