Industry News | October 3, 2012

Zaxby's Asks Fans to Weigh In on Big Zax Snak Meal Debate

Is it a Snak? Is it a Meal? Zaxby’s, the Southeast favorite, is asking guests to join in on the Big Zax Snak Meal online debate. Zaxby’s has teamed up with NFL linebacker Clay Matthews to kick off the conversation in the chain’s ongoing “indescribably good” ad campaign. Matthews makes a play for the signature menu item in two TV commercials.

“The Big Zax Snak Meal combines all of Zaxby’s signature menu items,” says Zach McLeroy, CEO and co-founder of Zaxby’s. “From the Chicken Fingerz to the Zax Sauce, these signature flavors are what Zaxby’s guests have come to love for more than 20 years.”
 
Offering an assortment of intriguing flavor combinations for guests, the Big Zax Snak Meal combines three of the chain’s popular Chicken Fingerz with Crinkle Fries, Texas Toast, Zax Sauce, and a 22-oz. beverage.
 
Zaxby’s is encouraging guests to take part in the discussion by picking a side at votebigzax.com. Guests who vote online and then share on Twitter using the hashtags #TeamSnak or #TeamMeal will have the opportunity to win a specialized Big Zax Snak Meal T-shirt. They can also receive ongoing updates on this promotion and other Zaxby’s news from the company’s Twitter handle @Zaxbys.
 
Matthews, known for his signature blond locks and strong defense for the Green Bay Packers, emphasizes how, once discovered, good things tend to catch on. The TV spots will begin airing in 47 markets throughout the chain’s 13-state operating area. 
 
As one of the first fast-casual restaurants, Zaxby’s offers menu items that are prepared at order. Zaxby’s most popular items are its hand-breaded Chicken Fingerz and its Jumbo Buffalo Wings smothered in a choice of nine sauces with names like Wimpy, Tongue Torch, Nuclear, and Insane. The menu also offers innovative Zappetizers like Spicy Fried Mushrooms and Tater Chips, freshly prepared Zalads, unique sandwiches, Party Platterz, and Milkshakes.