Industry News | October 3, 2012

Tasti D-Lite Adds Fall Flavors: Apple Pie and Pumpkin Pie

Tasti D-Lite, the lower-calorie frozen dessert chain with a fanatical following among health-conscious consumers as well as celebrities, has launched two new limited time fall flavors. Apple Pie and Pumpkin Pie will be available through mid-November. Tasti D-Lite is also offering cinnamon and graham cracker crumbs as toppings for fall.

“We think Apple Pie and Pumpkin Pie are two seasonal flavors that consumers will enjoy this fall, and cinnamon and graham cracker crumbs are the perfect toppings to complement these new flavors,” says Donna Smith, vice president of marketing. “We like to keep our flavor offerings current with each season and Apple Pie and Pumpkin Pie are great choices for October and November.”
 
Since its inception in 1987, Tasti D-Lite’s popularity has grown largely by word of mouth and has resulted in a huge base of raving fans who line up day and night to get their favorite guilt-free treat, available in more than 100 flavors. In 2008 the company launched its first franchise program. Since then, the company has grown to 60 locations across three countries and has already secured commitments to open more than 500 locations around the world in the coming years. In December 2011 Tasti D-Lite acquired Planet Smoothie which has almost 100 units in operation, mainly in Georgia and Florida. Over the coming months, Tasti D-Lite products will be added to select Planet Smoothie stores and likewise, Planet Smoothie menu offerings will be made available to Tasti D-Lite locations. The two brands are poised for growth throughout the U.S. and around the world with plans to build a global franchise network through a combination of single- and multi-unit franchises, area developers and international master franchises.
 
Tasti D-Lite, a pop culture favorite, has been featured in numerous movies and TV programs such as “30 Rock,” “Sex and the City,” “The Apprentice,” and “Girls.”