Outside Insights

May 25, 2012

Outside Insights

featured articles

Do Inverted Deals Mark the End of Daily Deals? New deal format might create more loyal fans for your business than the popular daily-deal sites.	Why Licensing Can Help Lead Your Expansion Some of the biggest names in foodservice have fueled their growth by putting their products on grocery shelves.
What Quick Serves Can Learn from Apple Company’s record profits show that a little goodwill can go a long way.	The Benefits of a Hispanic-Owned Franchise Hispanic franchisees can help brands tap into new demographics and support entire communities.
How Network Video Tools Can Save You Money Network-based video surveillance can increase your profits while also streamlining operations.	10 Things to Look For in a Franchise These indicators help determine if you’re likely to find the financial and lifestyle return you’re looking for.
What Not to Do When Marketing to Hispanics Too often, companies fall into these six traps with their marketing efforts to the Hispanic consumer base.	The Case for Humane Humanely raised foods are in higher demand than even local and organic ingredients. Quick serves have a big opportunity to answer the cry from consumers.
5 Must-Haves for Social Marketing Success Learn how to stretch your marketing dollars by integrating social media with traditional marketing strategies.	Is Your Wireless Safe? The rise of WiFi-enabled devices is making wireless networks at quick serves increasingly vulnerable. Find out how you can help protect yourself.

industry headlines

U.S. Ice Cream Market Tops $25 Billion

2012-05-08

Edvard Munch’s iconic “The Scream” just sold for a record $120 million at auction in New York, but that’s peanuts compared...

IFMA Presents Conference For Navy Military Professionals

2012-05-02

The International Foodservice Manufacturers Association (IFMA) is co-sponsoring the 2012 Foodservice Ashore Training Meeting. The...

RPI Closes Out at Post-Recession High

2012-04-30

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Experts: Energy Drinks an Untapped Growth Opportunity

2012-04-19

Experts agreed during a QSR-hosted webinar that energy drinks offer quick-serve operators a tremendous growth opportunity that has so far...

Hispanic Population Visits Quick Serves Most

2012-04-16

Hispanic consumers visit quick serves more than any other demographic, according to a new study, and operators can gain their loyalty by...

NRA's 2012 Public Affairs Conference Will Be April 17-18

2012-04-09

More than 500 restaurateurs from across the country will convene in Washington, D.C., from April 17-18 for the National Restaurant Association...

Starbucks is No. 1 Most Socially Engaged Company

2012-03-29

Starbucks Coffee Company has been rated No. 1 in a study of the most socially engaged companies, which was released today by advertising research...

Mintel Launches In-Depth Series on Chinese Consumers

2012-03-27

Mintel has announced today the first consumer research report in an in-depth series examining Chinese consumer behavior. The in-depth report...

An Expert Guide to World-Class Pizza

2012-03-22

Pizza experts gathered last week at the International Pizza Expo and shared with readers the five factors that go into making a great slice. The...

Grocery Retailers are Winning Over Restaurant Customers

2012-02-16

Recent consumer research by food industry consultants Technomic indicates that retailers' prepared food offerings have evolved to the point...

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