Outside Insights

May 24, 2013

Outside Insights

featured articles

10 Things to Look For in a Franchise These indicators help determine if you’re likely to find the financial and lifestyle return you’re looking for.	What Not to Do When Marketing to Hispanics Too often, companies fall into these six traps with their marketing efforts to the Hispanic consumer base.
The Case for Humane Humanely raised foods are in higher demand than even local and organic ingredients. Quick serves have a big opportunity to answer the cry from consumers.	5 Must-Haves for Social Marketing Success Learn how to stretch your marketing dollars by integrating social media with traditional marketing strategies.
Is Your Wireless Safe? The rise of WiFi-enabled devices is making wireless networks at quick serves increasingly vulnerable. Find out how you can help protect yourself.	Does Your PR Need CPR? Sending press releases to the media shouldn’t be the extent of your public relations strategy. By drawing up a multilayered PR plan, quick serves can ensure they are portraying a positive brand image.
Don’t Interrupt Your Consumer; Engage Them The average American is blasted with thousands of advertisements every day. Rather than try to shout above the noise, marketers must learn to converse with their biggest fans.	Operators Race to the Finish You can’t afford to delay a store opening for very long. By knowing ahead of time the permits and processes you’ll need to open your doors, you can streamline the build-out process.
Protecting Your Most Important Asset Companies can’t afford to take workplace safety lightly. In fact, a strategic approach to making the workplace safer for employees can result in operational and cost benefits for a business.