Roy Bergold: Tales from McDonald’s

May 25, 2012

Roy Bergold: Tales from McDonald’s

featured articles

The Healthy Choice We’ve still got a problem with portion control in the industry, and the real issue might be in the choices we offer.	Ditch the Mystery Meat Even kids want to know where their food is coming from.
The Kids’ Meal Compromise While some fight over what to do with kids’ meals, Roy suggests there are compromises to look into.	How PR Can Save the Day A good public-relations plan can spread your good news—and curb the affects of bad news.
How to Be a Yes Man There’s no better time than now to remember the old adage that the customer is always right.	How to Warm Up January Don’t hit the doldrums in the early weeks of 2012. Use January to do a top-to-bottom evaluation of your stores.
Are You Sure About That? Brands should be cautious before jumping onto trends and abadoning what's worked in the past.	Roy's Tips for Creating Repeat Business How to keep your heavy, medium, and light users coming back for more.
The Big Risks of Franchising Too Fast If quick serves aren’t careful, they can lose their core focus and spiral out of control.	When Fast Food Regulations Go Too Far Could the American economy thrive without quick serves in the mix? Well, no.

industry headlines

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Kabobs, Up 27%, Named Latest Warm Weather Food Trend

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Spring is in full swing, and with the climbing temperatures comes the craving for seasonal fare. While traditional staples remain popular, GrubHub...

As Pink Slime Looms, Chicken Mentions Increase on Menus

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Beef may not be ‘what’s for dinner.’ After the recent report of mad cow disease in California, combined with the bad...

Capriotti’s Hires Director of Marketing

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Capriotti’s announced the addition of Margaret Schroeder as the director of marketing. Though new to the Capriotti’s ...

Nutella Now Available in Foodservice

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Ferrero, the maker of America’s number one selling branded hazelnut spread, Nutella, announces that the spread is now available in...

Mooyah Franchisee Opens Second Unit in Plano, Texas

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Barry Newberg is a man who loves his MOOYAH, and his journey with the brand has been full of landmarks. Five years ago, Newberg opened the first...

SPIN! Pizza Rolls into Sixth Locationin Kansas

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SPIN! Neapolitan Pizza will begin serving award-winning artisan food at its fifth Greater Kansas City location beginning May 28. The 3,500 square...

Marble Slab, MaggieMoo’s Debut Limited-Edition Flavors

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Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery will kick-off the Memorial Day weekend by offering limited-...

Wingstop to Double Chicago Presence with 25 New Units

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Ten years after opening its first Chicago location, Wingstop has announced plans to double the company’s presence in the area, adding more...

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