Roy Bergold: Tales from McDonald’s

May 23, 2013

Roy Bergold: Tales from McDonald’s

featured articles

Lasting Impressions from Roy Bergold With his final column, Roy reflects on the human resources tips he’s shared for the last seven years.	Quick Service, Past and Present Demographics have changed a lot since the early days of quick service—and so has the nature of the business.
Let’s Get Personal Customers who can put a face to your business will be inclined to come back.	Addition by Subtraction Sometimes the best menu strategy is the simplest.
Your Brand, Top of Mind You’ll get the sale if your brand is the first thing customers think of when they’re hungry.	Fate is In Our Hands The restaurant industry must act against the obesity epidemic, or have the government act for us.
The Evolution of Quick Service Over the years, McDonald’s constantly evolved its business model to keep up with consumer demand. In its wake is a roadmap for other brands to figure out change.	The Healthy Choice We’ve still got a problem with portion control in the industry, and the real issue might be in the choices we offer.
Ditch the Mystery Meat Even kids want to know where their food is coming from.	The Kids’ Meal Compromise While some fight over what to do with kids’ meals, Roy suggests there are compromises to look into.

industry headlines

Kneaders Bakery & Cafe Opens First Phoenix-Area Unit

2013-05-22

Kneaders Bakery & Cafe, a restaurant and retail shop, will open its newest location in Gilbert, Arizona, on Monday, May 27.

The first...

Meatheads Kicks Off Kids' Reading Program

2013-05-22

Meatheads, a Chicago-based fast-casual restaurant that provides a full-service dining experience, is kicking off its third year of summer reading...

Toppers Boosts System-Wide Sales by 40% in Q1

2013-05-22

Despite the crowded pizza category, Toppers Pizza is taking its share of the more than $40 billion pie.

System-wide sales increased by more...

Cinnabon Offers Sweet Support for Breast Cancer Research

2013-05-22

When Cinnabon president Kat Cole participated in the CBS show “Undercover Boss,” she bonded with Mayra Vargas, a bakery employee. As...

Villa Fresh Salutes National Heroes on Flag Day

2013-05-22

To celebrate Flag Day on June 14, Villa Fresh Italian Kitchen will launch the Salute for Slices, an Armed Forces and Local Heroes Appreciation Day...

Dunkin' Donuts Goes on a Hunt for NC Franchisees

2013-05-22

Dunkin’ Donuts is recruiting franchisees in North Carolina markets, including Charlotte, Greensboro, Raleigh-Durham, Wilmington, and Winston...

It's a Summer of Shakes at Sonic

2013-05-22

At Sonic, each shake is hand-mixed with the chain’s Real Ice Cream and available in a variety of flavors beyond old favorites like chocolate...

Pancheros Debuts 19th Unit in the State of Iowa

2013-05-22

Pancheros Mexican Grill, a fast-casual Mexican restaurant known for its burritos, announced its 19^th Iowa location in Altoona.

Panda Express Stays Open Late for Summer Season

2013-05-22

Summer hours are back at Panda Express. To celebrate the extended evening hours, participating Panda Express street locations are offering a free...

Togo's Hits the Medford, OR, Market for Second Time

2013-05-22

Togo’s Eateries, a “West Coast Original” since 1971, announced the opening of its latest Medford, Oregon, restaurant in the...

OPERATOR RESOURCES

Smart Chain Reports

Smart Chain Reports

Articles by Issue