Roy Bergold: Tales from McDonald’s

May 19, 2013

Roy Bergold: Tales from McDonald’s

featured articles

How PR Can Save the Day A good public-relations plan can spread your good news—and curb the affects of bad news.	How to Be a Yes Man There’s no better time than now to remember the old adage that the customer is always right.
How to Warm Up January Don’t hit the doldrums in the early weeks of 2012. Use January to do a top-to-bottom evaluation of your stores.	Are You Sure About That? Brands should be cautious before jumping onto trends and abadoning what's worked in the past.
Roy's Tips for Creating Repeat Business How to keep your heavy, medium, and light users coming back for more.	The Big Risks of Franchising Too Fast If quick serves aren’t careful, they can lose their core focus and spiral out of control.
When Fast Food Regulations Go Too Far Could the American economy thrive without quick serves in the mix? Well, no.	Service With a Smile An intense focus on customer service can help you stand out from the quick-serve pack.
The Secret to 30 Years of Success at McDonald's McDonald’s advertising was consistently the best under Roy’s watch because of the laid-back atmosphere that fostered creativity.	Trust Roy, It's Worth a Grand When you open the doors to your quick-serve unit, don’t be a softy; do it in style by heeding Roy’s tips.

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