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With his final column, Roy reflects on the human resources tips he’s shared for the last seven years.
Demographics have changed a lot since the early days of quick service—and so has the nature of the business.
Customers who can put a face to your business will be inclined to come back.
Sometimes the best menu strategy is the simplest.
You’ll get the sale if your brand is the first thing customers think of when they’re hungry.
The restaurant industry must act against the obesity epidemic, or have the government act for us.
Over the years, McDonald’s constantly evolved its business model to keep up with consumer demand. In its wake is a roadmap for other brands to figure out change.
We’ve still got a problem with portion control in the industry, and the real issue might be in the choices we offer.
Even kids want to know where their food is coming from.
While some fight over what to do with kids’ meals, Roy suggests there are compromises to look into.