“Our new agreements are not just franchising for franchising’s sake. These are accomplished territory developers with impressive track records and a true passion for the brand,” says Alan Hixon, Mooyah president. “We are a brand that is quickly moving into the national spotlight with a clear purpose and a better menu.”
According to Chicago-based food industry consulting and research firm Technomic, the better burger market comprises only 2 percent of the $65 million burger industry.
“There’s room to grow and consumers have an insatiable appetite for high-quality burgers,” says Hixon, who believes that Mooyah’s strategic growth plan will fuel the company’s growth by 1,600 percent over the next 10 years.
“There is a strong future in this industry segment,” Hixon says. “We are focused on being one of the industry leaders when other concepts ultimately fall off the better burger radar.”
While Hixon was pleased with 2009 and 2010 growth despite the economic slowdown, he expects 2011 to be even stronger. “We are currently involved in strategic talks with several additional developers that we anticipate signing contracts with this quarter. We are very proud to be partnering with these wonderful groups that are going to fuel our growth and the Mooyah Magic for years to come. It’s an exciting time to be in the burger business.”