"With our new brand campaign we really wanted to hone in on what sets Pizza Hut apart," says Kurt Kane, vice president of marketing at Pizza Hut. "Pizza Hut customers know that they'll get great tasting pizza, pasta, or wings from us. But what keeps them loyal to the brand is a connection between our food and the special moments in their daily lives. Whether it's family pizza night or a get together with friends, at Pizza Hut we believe every moment deserves to be a favorite moment."
To deliver that message, Pizza Hut and its advertising agency, The Martin Agency, turned to actual employees working at Pizza Hut restaurants throughout America. The employees were chosen through video submissions highlighting their personalities and desire to share Pizza Hut's "Your Favorites" story. Eight Pizza Hut employees were chosen from hundreds of entries.
Pizza Hut will release exclusive video of the team members participating in the ad shoot, as well as behind-the-scenes videos and winning entries in the coming weeks.