“Bojangles’ fanatics, commonly referred to as Bo-Natics, are already extremely enthusiastic about our brand as well as our unique and flavorful products, but we wanted to give them yet another thing to get fired up about,” says Bojangles’ senior vice president of marketing Randy Poindexter. “Our customers are an extension of the Bojangles’ family, and the E-Club gives us a chance to do something special for them, starting with the offer of a free Bojangles’ biscuit when they sign up.”
For E-Club members registering online, it’s Bo Time within 24 hours. Registrants will find a coupon in their inbox redeemable for their choice of a Bojangles’ made-from-scratch sausage, steak, country ham, or Cajun filet biscuit. E-Club members will get yet another coupon for a free Bojangles’ biscuit on their birthday and can earn a free BoBerry biscuit when they refer a friend who joins the Bojangles’ E-Club.
All 189 company-owned restaurants are participating in the program along with 123 franchise locations, with more expected to be added in the near future.