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In his new role, Mitchell, who most recently served as president of global operations for Papa John's, will focus on supporting the domestic Baskin-Robbins franchisees and helping them drive best-in-class operations and guest service.
"Bill is one of the most talented operations executives in the restaurant industry," Travis says. "His experience in all phases of restaurant management, including development and operations, multiunit management, franchisee relations, and financial and strategic planning, uniquely qualifies him to further drive Baskin-Robbins' success in the U.S. I am delighted he has joined our team."
Mitchell spent 10 years with Papa John's, one of the world's largest pizza chains, in a variety of roles, culminating in his position as president of global operations. In that position he was responsible for driving the revenues of more than 3,400 restaurants in 29 countries. Prior to Papa John's, Mitchell was with AFC Enterprises (Popeye's) where he served in various capacities including senior director of franchise operations. Earlier in his career he was with the RTM Restaurant Group and PepsiCo, on the KFC management team. Before entering the restaurant industry, Mitchell served as a Captain of Field Artillery in the U.S. Army.
"I am thrilled to be joining Baskin-Robbins, a brand with a strong 65-year-old heritage and a promising future," Mitchell says. "I look forward to working with our franchisees and the operations team to build our market share, drive franchisee profitability, provide a first-in-class guest experience, and fulfill our brand's promise of giving customers 'More Flavors. More Fun.'"