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Jack in the Box's New Promo is Really Big

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Jack in the Box [6], Marketing [7], Menu Development [8]
Jack in the Box announced its Really Big Chicken Sandwich, which features two breaded chicken patties, lettuce, tomato, bacon, Swiss-style cheese, and mayo-onion sauce served on a jumbo bakery bun. And for a limited time at participating Jack in the Box restaurants, a combo meal featuring the new sandwich, small drink, and small order of seasoned curly fries is available for just $3.99, plus tax.

“Even though the economy may be beginning to show signs of recovery, consumers are still looking for deals,” says Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. “At just $3.99, our new Really Big Chicken Sandwich Combo is a filling meal and a great value.”
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