Moe’s Southwest Grill is encouraging its fans to express themselves and their love for Moe’s melted white cheese sauce by entering the I Love Queso Video Contest at www.ilovequeso.com .
Moe’s is accepting videos no longer than one minute in length and 50 MB in file size from today until August 1. A panel of Moe’s judges will consider originality, quality, humor, and sincerity - yes, the genuine expression of love for Moe’s queso is part of the criteria – and will award one winner $1,000 and free Queso for a year and five finalists free Queso for a year.
“We created ilovequeso.com not only to host a video contest, but also to create a permanent home for one of our best-loved products,” says Joel Bulger, vice president of marketing for Moe’s. “The site is intended to live beyond this promotion and serve as a place for Queso fanatics to engage with the brand, express themselves, share content, and hopefully, have some fun.”
The I Love Queso campaign was designed with the intent to spark a feeling of nostalgia, a smile, and some inspiration for the next great online video. For more information including the official rules, please visit www.ilovequeso.com .